international brand expert - Prof. Dr. Oliver Errichiello

As an international brand expert, I combine academic theory with hands-on experience to help businesses build strong, meaningful brands.

Over the past two decades, I’ve supported startups, family businesses and global corporations in developing brand strategies that align with their identity, values and target audiences.


My approach is rooted in brand sociology and shaped by years of consulting, teaching and researching. I believe that strong brands are not created through trends or superficial messaging – but through relevance, consistency and cultural awareness.


Whether you’re launching a new brand or refining an existing one, I help uncover what your brand truly stands for – and how to communicate it clearly and credibly.

Because in a world full of noise, clarity is the key to trust.


If you’re looking for an international branding expert who connects strategy with meaning, I’m here to support you – through lectures, workshops or direct brand consulting. 

Get in contact with Prof. Dr. Oliver Errichiello

Brand Expert